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出版社: 外语教学与研究出版社
作者:王维波//车丽娟
出版日期:2008-09-01
版次:1
印次:9
开本:4
内容提要: 王维波、车丽娟主编的《跨文化商务交际》旨在帮助学生了解并掌握跨文化商务交际方面的知识，增强跨文化理解，克服文化冲突，加强文化沟通与合作，应对经济全球化背景下日益频繁的跨文化商务交流活动。 《跨文化商务交际》从跨文化交际基本理论入手，层层深入，详尽分析了跨文化商务交际理论框架，清晰展现了不同文化中的商务礼仪、商务谈判技巧和跨文化管理策略。并选用丰富典型的商务文化案例予以分析，引导学生活学活用。每章均配有导读、课后练习、案例分析及补充阅读，帮助学生掌握重点，拓宽思维，提高分析应用能力。
导语: 王维波、车丽娟主编的《跨文化商务交际》是专门针对商务英语专业本科或其他专业副修、选修此课程的学习者的教材。全书共分8章。第一章：以跨文化交际学的基本理论为框架，阐述交际、文化、跨文化交际等基本概念；第二章：介绍言语交际，即口语交际和书面交际。主要强调在跨文化交际中要保证说有规矩，写有规则，进而完成有效交际；第三章：主要介绍非言语交际，如身势语、空间和距离等方面的知识及文化内涵；第四章：介绍霍夫斯泰德四个文化维度：权力距离、个人主义相对于集体主义、男性气质相对于女性气质以及不确定性规避，在文化层面上分析了人们在跨文化商务交际中存在的众多价值观念差异；第五章：介绍和分析文化休克现象，使学习者认识到在跨文化商务交际中文化休克不可避免，但可以“医治”；第六章：主要包括商务活动中的各种礼仪及有关风俗；第七章：主要探讨成功的商务谈判所包含的要素：有效沟通、谈判风格及谈判策略等等，同时阐释了不同国家商务人士的谈判特点；第八章：主要涉及国际商务管理中的文化因素、企业文化、团队的建设及国际营销策略等方面的实用知识，同时提出相关策略。
目录:Chapter 1 Culture, Communication, Intercultural Communication Culture Communication Intercultural Communication Summary Exercises Case Study: To Be Direct or Not Further Reading: Cultural DifferencesChapter 2 Communication Between Cultures: Verbal Communication Verbal Communication Oral Communication Written Communication Summary Exercises Case Study: The Problem of Using the Local Language Further Reading: Practice in Telephone SalesChapter 3 Communication Between Cultures: Nonverbal Communication Nonverbal Communication Kinesics Space and Distance Summary Exercises Case Study: How Can You Still Smile? Further Reading: Features of KinesicsChapter 4 Contrasting Cultural Values Cultural Values Cultural Dimensions Summary Exercises Case Study: Hand in the Report in 15 Days Further Reading: Cultural Values in International BusinessChapter 5 Culture Shock in International Communication Feelings of Culture Shock Stages of Culture Shock Symptoms of Culture Shock Curing Culture Shock High-context and Low-context Cultures Summary Exercises Case Study: Are the Problems Right There or Not? Further Reading: Culture ClashChapter 6 Business Etiquette and Social Customs Introductions and Greetings Handshaking and Exchanging Business Cards Dressing and Dining Social Customs Gift Giving and Receiving Humor, Superstitions and Taboos Summary Exercises Case Study: What Caused the Conflict? Further Reading: "Going Dutch" Versus "Chinese Hospitality"Chapter 7 Business Negotiation Across Cultures Communication in Negotiation The Influence of Cultural Differences on Negotiation Negotiation Strategies Physical Context of Negotiation Phases of Negotiation Summary Exercises Case Study: Why Didn't the American Manager Explain Directly? Further Reading: Factors that Influence International Business NegotiationChapter 8 Intercultural Management Cultural Factors in International Business Management Corporate Culture Development of Teamwork Strategies for International Marketers Summary Exercises Case Study: GE's Informality Further Reading: Team BuildingKey to ExercisesBibliography -
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