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国际商务(英文版第3版)

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    • 书名:国际商务(英文版第3版)
      定价: 59
      ISBN: 9787121171437
      出版社: 电子工业出版社
      作者:(美)沃尔//米诺卡//里斯
      出版日期:2012-06-01
      版次:1
      印次:1
      开本:4
      内容提要:        Stuart Wall、Sonal Minocha、Bronwen Rees编著的《国际商务》从全球的政治、经济、文化、法律、技术、伦理和生态等宏观的商业环境,到企业如何进行国际贸易、国际投资和国际金融业务,到企业国际经营战略的制定、国际人力资源管理、国际市场营销等,都有较为详细的论述。同时本书精选了大量实际的案例,把许多主要的经济、贸易和管理理论融人案例之中,用来解释我们所处的全球化商业经营环境和具体的国际商业经营实践,使理论的意义更加明确、更加容易理解。另外,本书教辅资料齐全,为教和学提供了诸多的便利。
          《国际商务》适合MBA学生、MIB学生、高级经理和高层进修学员、管理和经济学科硕士生及高年级本科生、政府机构涉及国际经贸的人员以及相关研究人员使用。
      导语:        Stuart Wall、Sonal Minocha、Bronwen Rees编著的《国际商务》采用最新的资料对介绍过的国际商务活动进行解释,这种做法贯穿整本书。书中有一些问题有助于引导读者思考每个案例中提出的事实和事件涉及的一些原则。读者也会发现在每一章中都有一些需要思考的问题。本书后面有这些问题的简单答案,可以帮助你检查自己的思路是否正确。
      目录:1 Introduction to international business
      Introduction
      Patterns and trends in international business
      Globalisation
      The multinational enterprise(MNE)
      How important are the multinationals?
      Useful websites
      Useful key texts
      Other texts and sources
      Case studies
      1.Dyson relocates production tO South-East Asla
      1.2 Happy birthday,globalisation
      1.3 How tO play the home advantage
      1.4 Does a global approach benefit the company?
      1.5 Competing in a globalised economy
      Boxes
      1.1 Relative Unit Labour Costs(RULC)
      1.2 Definitions of globalisation
      1.3 Globalisation features

      2 lnternatiOnaIiSatiOn process
      Introduction
      Export-based methods for internationalisation
      Non-equity-based methods for internationalisation
      Equity-based methods for internationalisation
      Whv invest abroad?
      Theoretical explanations
      Useful websites
      Useful key texts
      Other texts and sources
      Case studies
      2.1 Helping inward fdi
      2.2 Patents and the EU pharmaceuticals market
      2.3 Legal process outsourcing in India
      2.4 Market entry into China
      2.5 The Japanese keiretsu
      2.6 China versus South Korea
      Z.7 Toyota wlns support for its US operations
      2.8 Daewoo moves into international agriculture
      2.9 Internationalisation may not always deliver!
      Boxes
      2.1 Flat taxregimes
      2.2 Government policies,exporting and fdi

      3 International business:theory and practice
      Introduction
      Gains from trade
      Sources of comparative and competitive advantage
      Trade and the world economy
      Barriers to trade
      Protectionist policies
      Regional trading arrangements
      Government policies and international business
      Internationalinstitutions and world trade
      The International Monetary Fundl(IMF)
      World Bank
      Useful websites
      Useful key texts
      Other texts and sources
      Case studies
      3.1 Impacts of fleer trade
      3.2 Intra-industry trade:Honda
      3.3 High cost of anti-dumping tariffs
      3.4 Harbours of resentment
      3.5 WTo to rule on US import duties
      Boxes
      3.1 Comparative advantage and opportunity cost
      3.2 Gains from trade
      3.3 Impacts of a tariff
      3.4 Impacts of a subsidy
      3.5 Customs Union:trade creation and trade diversion
      3.6 Impacts of EU policies on farms and agri-businesses
      3.7 IMF stabilisation programmes
      3.8 WOrid Bank structural adj ustment and stabilisation

      4 The political,legal,economic and technological environment
      Introduction
      Political environment
      Political risk
      The internationallegal environment
      Intellectual property rights
      Economic systems
      Economic variables and the business environment
      Technological environment
      Technology transfer
      Useful websites
      Useful key texts
      Other texts and sources
      Case studies
      4.1 Chinese government and EU milk products
      4.2 BMW after Rover
      4.3 Tougher scrutiny of foreign takeovers in US
      4.4 Intellectual property rights(IPR)in India:Novartis
      4.5 Extending copyright
      4.6 Intellectual property rights in China(IPR):Durex
      4.7 Market influences on Wellcome share price
      4.8 China’S capital markets begin to open
      4.9 Finance chiefs take pessimistic view
      Boxes
      4.1 EU directives and state aid
      4.2 EU directives and data protection
      4.3 Strategic patenting
      4.4 Elasticity of demand
      4.5 Creating or destroying jobs

      5 InternationaI SOciOcuIluraI environment
      Introduction
      National cultural characteristics
      Cultural impacts on international business
      National,organisational and occupational cultures
      Strategies for developing intercultural competence
      Useful websites
      Useful key texts
      Other texts and sources
      Case studies
      5.1 National culture and Japanese competitiveness
      5.2 East meets West
      5.3 Culture of communication breaks through traditional barriers
      5.4 Corporate culture and Japanese competitiveness
      5.5 Management gurus might rethink the Dutch approach
      5.6 Challenges to cross-cultural team management
      5.7 Corporate‘personality’has a big impact on business success
      Boxes
      5.1 A clash of cultures
      5.2 National and organisational cultural dimensions

      6 International ethical and ecological environment
      Introduction
      Business ethics
      Ethics and the corp orate culture
      Different ethical positions
      International business ethics
      International eftorts to improve business ethics
      Ecological/environmental issues
      Global warming,‘carbon footprint’and tradable permits
      Useful websites
      Us eful key texts
      other texts and sources
      Case studies
      6.1 The Body Shop
      6.2 Ethics and profits
      6.3 Bribery and international business
      6.4 US groups in ethical standards push
      6.5 Taxing and regulating smoking
      6.6 Organic farming
      6.7 Biofuels subsidies criticised
      6.8 Prices‘no incentive’for a clean-up
      Boxes
      6.1 An ethical dilemma
      6.2 TI Corruption Perception Index
      6.3 Environmental impacts,taxes and regulations
      6.4 Stern Report and global warming
      6.5 The EU Emissions Trading Scheme

      7 International strategic issues
      IntrOduction
      Business strategy-ideas and concepts
      Choice of strategy
      Corporate strategy in a global economy
      International business and the value chain
      International business strategies
      International business strategies and political perspectives
      Institutional strategies and international business
      Techniques for strategic analysis
      International operations management and logistical strategies
      Useful websites
      Useful key texts
      Other texts and sorces
      Case studies
      7.1 Sbtrategles in practice
      7.2 Strategic mistakes at Citigroup
      7.3 MNE strategies in the US market
      7.4 US carmaking:political and economic imperatives
      7.5 Daimler-Benz AG and Chrysler
      7.6 Telematics and strategic choices
      7. 7 Game theory in actlon:designing the US airwaveS auction
      7.8 Strategic scenario analysis:AMD versus Intel
      7.9 Operations management system:Kahn Handicrafts
      Boxes
      7.1 Mergers and acquisitions incentives
      7.2 Two-firm zero-sum game
      7.3 Lean production
      7.4 Inventory(stock)costs and control
      7.5 Economies of scope and the transport sector
      8 International human resource management

      Introduction
      Human resource management function
      International human resource management(IHRM)
      International HRM approaches
      IHRM policies and practices
      Work practice in an international context
      Useful websites
      Useful key texts
      Other texts and sources
      Case studies
      8.1 HRM and the external environment
      8.2 Islamic culture and IHRM
      8.3 Mindset of a Toyota manager revealed
      8.4 Reward mechanisms in cross-cultural contexts
      8.5 Flexible working and IHRM Boxes
      8.1 Greek national culture and decentralisation of the IHRM function

      9 International marketing Introduction
      The principal actlvmes of marketing
      International marketing
      Decision making and international marketing
      Market selection
      Market-entry strategies
      International marketing mix
      International marketing planning
      Useful websites
      Useful key texts
      0ther texts and sources
      Case studies
      9.1 Global rebranding of BP
      9.2 A better burger thanks to data crunching
      9.3 Variations in the international marketing mix
      9.4 India’s new affluent consumers
      9.5 Global brands
      9.6 Lessons for marketers who face a hard sell
      9.7 Love in a warm climate
      9.8 Indian stores in search of drama
      Boxes
      9.1 Market segmentation
      9.2 Strategic pricing initiatives
      9.3 Price elasticity of demand(PED)and revenue
      9.4 Price discrimination
      9.5 Promotion/advertising and demand
      9.6 UK internet trends in 2007/08

      10 International finance:theory and practice
      Introduction
      International financial markets
      The exchange rate
      International debt financing
      International equity markets
      Strategic financial risk management
      Accounting and financial decision making
      Major financial accounting statements
      The income statement
      The balance sheet
      Statement of changes in eq uity
      The cash flow statement
      Published accounts
      Differences of reporting and accounting approach in different countries
      Global accounting standards
      Corporate governance and international business
      Useful websites
      Useful key texts
      Other texts and sources
      Case studies
      1O.1 SIV managers dig out their manuals
      10.2 Seniority brings a false sense of security
      10.3 Sum of the parts
      10.4 Spate of downgrades raises fears
      10.5 Risk needs a human touch
      10.6‘To converge to a single set of standards is now crucial’
      Boxes
      1O.1 Types of exchange rate
      10.2 The Structured Investment Vehicle(SIV)
      10.3 Financlal instrUments and Internatlonal trade
      10.4 The Sarbanes-Oxley Act 2002
      Answers and responses
      Index

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